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Importance of paid marketing in today's world

​Paid advertising, also known as Pay per click advertising  (PPC), nowadays has become a very essential part of each and every brand that wants to have a digital presence and want to start generating business through various online channels. Be it any industry, paid marketing helps brands to get an immediate reach, which is not possible to get through organic marketing. If the competitor brands and not doing paid advertising, then it can help your brand to dominate the search results and capture more market share.

abetand-benefits of advertising

It also helps brands to precisely reach out to the target audience based on their demographics, interest, behavior and even geographic locations. Digital advertising also offers precise measuring tools for analytics and insights. Brands have direct access to the data such as reach, clicks, engagement, click through rate, cost per click, cost to get 1000 impressions, cost per lead and even cost per purchase. By analyzing these numbers, brands can generate insights of their paid campaigns and take informed decisions on how to optimize the results of the campaigns.

Paid advertising can be aligned with specific goals such as lead generation, e-commerce sales, brand awareness or app downloads. Advertisers can select the goal that they want to focus on based on what’s best for their brands. Brands can create personalized ads for their specific target audiences. As per an American  survey data of over thousand users, shared by neilpatel, 80% of users said that they are more likely to buy from a brand that runs personalized ads and over 90% of the users said that the paid ads influence their purchasing decisions. 
 
I personally have worked for an ecommerce brand named Bulls Hardware, which is into building materials  based in UAE and the main objective of the brand was to get more ecommerce sales through their website. Organically the traffic was very less and there were hardly any sales happening through the website. Me and my team started working on the paid marketing plan for the brand and after executing the plan, the results were amazing. With just AED 300 amount spent on paid ads, the website generated a revenue of AED 1500, giving a return on amount spent (ROAS) of 5 in the first month itself. As we started increasing the budget, the revenue kept increasing exponentially and in a few months we were able to achieve an ROAS of 12 through website sales. For the brand. we have spent AED 27K and the revenue that we generated for the website was AED 292K.
 
 
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With just AED 300 amount spent on paid ads in the first month, the website generated a revenue of AED 1500, giving a return on amount spent (ROAS) of 5 in the first month itself. As we started increasing the budget, the revenue kept increasing exponentially and in a few months we were able to achieve an ROAS of 12 through website sales. For the brand. we have spent AED 27K and the revenue that we generated for the website was AED 292K.
If you have a business and you want to scale up your revenue, paid marketing can help you achieve your goals. You need to study the market size of the business, keep an eye on your competitor’s digital activities and with the right landing page, ad strategy and some paid media budget, you can surely start to get positive results. Hence I think it’s safe to conclude that by running paid ads, brands can expect a higher conversion rate considering the targeting, channel, budget and communication is on point.