In today’s world, there are many paid marketing channels available to businesses where they can invest money to promote their brand or services. These channels provide these businesses with the opportunity to reach a specific audience and boost their visibility. A few of the major paid marketing channels are listed below:
It’s very important for businesses and brands to study their target audience and identify which platform will be best suitable for them to advertise on since each and every channel has its own audience, unique characteristics and advantages.
There are also other targeting parameters available such as
This platform is best suited for businesses that want to generate instant results.
The ad targeting is done mainly on the basis of the user’s interests, for example, a running shoes brand will include interest groups such as running, sports, physical fitness, marathon etc. in their target audience. There are other targeting parameters also available such as
However, LinkedIn ad targeting works a bit different. Since it’s a B2B platform which means that businesses run ads and target other businesses to generate revenue. Instead for interest groups, the targeting is done based on the following parameters: